Wherever you go in the world, it’s always refreshing to see something you recognise. That green bottle, the red star, the smiling ‘e’… like an instant welcome from an old friend. Cold, fresh, high quality Heineken. From its origins as a 19th-century local beer, brewed in Amsterdam, Heineken has transformed into a global icon. Sold in more than 192 countries and territories, Heineken is the world’s most international premium beer brand.