Emirates have been committed to sponsorship in both the UAE and around the world for over 30 years, beginning with the first powerboat race held in Dubai, in 1987.

His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates Airline & Group, sees sponsorship as vital in their marketing strategy: “We believe sponsorships are one of the best ways to connect with our passengers. They allow us to share and support their interests and to build a closer relationship with them."